As the 'organic' market continues to grow larger corporations are investing in the game. On one hand many of the smaller companies still produce high quality products and are doing wonderful philantrhopic projects. On the other hand many products that get taken over by larger companies loose their quality.
As an educated consumer it is empowering to know which companies you are supporting and its a sweet reminder to choose brands that support local and small business so they stay in the competitive marketplace.
From the work of Philip H. Howard: click on the picture below to make it bigger